The Tea Room Business Plan - Mission, Strategy And Tactics

Summary: Since the tea room is a relatively simple small business, an elaborate mission statement is overkill. The entrepreneur should decide the reason for the business and what goals the business should accomplish. An example of an effective mission statement is: (The Blue Ridge Tea Room is a fictional tea room): "The Blue Ridge Tea Room will provide only the highest quality, healthy products and services to loose leaf tea drinkers in an environment that is safe, comfortable ...

Since the tea room is a relatively simple small business, an elaborate mission statement is overkill. The entrepreneur should decide the reason for the business and what goals the business should accomplish. An example of an effective mission statement is: (The Blue Ridge Tea Room is a fictional tea room): "The Blue Ridge Tea Room will provide only the highest quality, healthy products and services to loose leaf tea drinkers in an environment that is safe, comfortable and attractive and will encourage customers to make repeat visits." What the mission statement accomplishes is the creation of what the tea room is and the reason for starting the business. It also acts as a framework for managing the long term growth of the business. Tea Room Tip: Keep the mission statement short and concise. Be willing to amend the mission as conditions change. Simple but Effective Strategy Strategy means how the tea room plans to make the most out of what is perceived as its competitive advantage. The tea room is unique because its customers come to visit in a manner similar to a restaurant. The competitive advantage lies in the perception of its customers' experience. The best strategy therefore is the quality advantage: