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Hilton
デジタルマーケティング アシスタントマネージャー - Eコマース（日本） / Assistant Manager, Digital Marketing, Japan eCommerce
in
To
Japan
*English after Japanese
ヒルトンのグローバルマーケティングチームは、業績拡大を実現するため、あらゆるチャネルを駆使して戦略的にマーケティングキャンペーンを展開し、ヒルトンのブランドポートフォリオの訴求を日々おこなっております。日本eコマースチームは、グローバルマーケティングチームの指針に基づき「さすがヒルトン！」と言われるよう、デジタルメディアを駆使してヒルトンとゲストの架け橋となり、売上の最大化、コストの最適化と「Hilton Brand Love」を実現します。
日本eコマースチームは、東京のリージョナル本社を拠点とするスペシャリストで構成されたチームであり、その一員となります。
担当ホテルとの定期的なMTG・コミュニケーションを通じて、KPIに対する達成度・パフォーマンスの分析・改善提案を行い、オンラインにおける収益を最大化・効率化する
F&Bマーケティングチームと連携し、専門知識とイニシアチブを担当ホテルの課題解決・売上促進のために活用する
The Assistant Manager, Digital Marketing (eCommerce) is responsible for driving assigned hotel’s website marketing performance with the goal of improving online revenue for Rooms, Dining, Weddings, and Meetings business segments where relevant.
Pro-actively formulates, executes plans and steps of action to ensure hotel’s digital environment is optimized to drive online revenue. As an online expert of assigned hotels, communicates with them and understands their needs, building a solid relationship with stakeholders. Interfaces with hotels for their online requirements by ensuring a smooth handshake with the Digital Content team.
*English after Japanese
eコマースやデジタルマーケティング全般を学びたいという熱意がある方
eコマースに関連する基本的なアナリティクス（分析と解析）を熟知している、または迅速に習得できる能力（Google Analyticsの実務経験があれば尚可）
デジタルスペシャリストとして3年以上の経験（マーケティングエージェンシーでの経験が理想）
5年以上の経験（ホスピタリティ業界またはホテル業界での経験があれば尚可）
What are we looking for?
The success in this role will demonstrate itself through the following attributes and skills:
Demonstrable passion to learn about Digital Marketing eCommerce and the general marketing effort
Familiarity and/or capacity to quickly learn fundamental analytics relevant to eCommerce (Google Analytics is a plus)
Strong written and verbal communication skills to handle a diverse set of stakeholders across hotels and corporate teams
Self-starting, pro-active mindset, always looking for opportunity to improve and grow the hotel business
To fulfil this role successfully, you should demonstrate the following minimum qualifications:
Minimum Education: Bachelor’s degree
Minimum Years of Experience: 5 years (experience in the hospitality or hotel industry is a plus)
Minimum Years of Digital Specialist Experience: 3 years (ideally at an marketing agency)
Language: native-level Japanese, business-level English
Additional Requirements (i.e. - % of travel time, etc.): From time to time, you may be requested to visit Japan hotels
More Specifically, You'll Do
Be the Digital Marketing (eCommerce) specialist for assigned hotels, working to the established consulting method (Insights – Analysis – Recommendation)
Understand hotel business across relevant segments through their Commercial Focus strategies
Set a formal cadence of formal check-ins with your assigned hotels, providing them with a KPI dashboard, analysis and recommendations to optimize and drive online revenue
Understand and utilize available channels (owned websites, third party websites, online media) to effectively retail hotels and their offerings
Assist in executing corporate strategies and projects (eg tactical Room sales)
Analyze performance and work with Digital Content team to identify content
Work closely with F&B Marketing Team to leverage their expertise and initiatives for the benefit of assigned hotels
Connect with global teams and any other relevant corporate teams to stay aligned with company direction, strategy, tools and ideas, providing your hotels with timely advice and opportunities to drive their business
Lead and/or assist in ad-hoc projects as and when required
Direct Reports:
no formal reporting line, but you will give specialist guidance to the Executives and Coordinators in the team
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travellers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!
Job:
Online Marketing
Title:
デジタルマーケティング アシスタントマネージャー - Eコマース（日本） / Assistant Manager, Digital Marketing, Japan eCommerce
Location:
null
Requisition ID:
APA01428
EOE/AA/Disabled/Veterans

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